I really hate when "X is dead; long live X!" is misused like this. The original phrase is "The king is dead; long live the king!", used when the OLD king died and the NEW king takes over.

Googling around, I see tons of misuse: Example of bad usage: "White Stripes are dead (long live white stripes)"

Example of proper usage: "Palm is dead; long live Palm!" (this would mean that Palm got acquired or reformed) "Paper is dead; long live paper!" (could be proper if used in an article about how paper for PRINTING is dead but paper lives on in other forms)

REF: http://en.wikipedia.org/wiki/The_King_is_dead._Long_live_the....