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This is why I spend way too much on a AppleTV. Roku is a advertising company. Google is a advertising company. They are sparring over who gets access to what data for customers.

Yes, I also realize that if I go into YouTube TV, then I also get my data scraped, but at least it's not shared across applications.

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While the sparring happens here as they are both ads companies, there's nothing to say the sparring won't happen between Google and Apple if they wanted the same level of customer data and Apple doesn't provide it.

Apple has it's own issues. e.g. you couldn't change the default music app on iPhones until recently, etc.

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