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The article states that they moved of the ads platform. If people pose with a cigarette and it's allowed by content guidelines of the platform and country, would you expect to have it censored? If I post a picture that I am smoking you think they should delete it cause I'm advertising it?

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It rather changes the equation if you are paid by a tobacco company to hold a cigarette in a photo.

‘On Instagram, Big Tobacco’s influencers post glamorised images of vape products with hashtags such as #idareyoutotryit and captions such as “feeling Vype AF”.’ (From my link).

Fair point. I know they have 'paid partnership' annotation in posts. I didn't notice they are circumventing that.

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