I've been a vegetarian for eight years, but I eat meat substitute products. I have ethical issues with eating meat and I feel considerably better physically when I don't eat meat, but that doesn't mean that meat doesn't taste good.
I'm quite happy to be able to pop some Quorn mycoprotein into a casserole and eat comfort foods of my childhood without having to kill an animal to do it.
(I have to agree about Tofurky though. I'll generally go hungry voluntarily if that's the vegetarian option.)