In the US it's the same, the FDA has regulations and all the (not real cheese) items have either a funny name ("cheeze") or have something like "imitation cheese product" or "cheese food product" (I've seen a number of different labels over my life) to indicate it's not real (milk) cheese.

https://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/CFR...