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Sorry for the downvotes you get, it's appalling. The whole piece is superficial and riddled with inconsistencies. I guess we can take it as entertainment? It's what non-marketers think a growth marketer does, just put in text form. I'm not here to make friends, but if you state that you got 21% increase, you better show the work. In a world where everybody lies, you better have proof.

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Honestly, I downvoted because most of the utility in these articles to me isn't the precise number, it's the idea. After all, I don't really care that chocolate bars work this way if I'm selling a SaaS product. I'm going to run the numbers myself.

It's the idea that this could work.

I want to encourage people to honestly communicate ideas to me and I want to discourage people who would discourage those first people.

I explicitly don't want to restrict only the highest-quality research. I want to permit some amount of scamming me.

Text form, with emojis!

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