Just as an example, there was a huge kerfuffle in Battlefield a few years ago because they added black and female playable characters. They proceeded to shove it in everyone's face so we could be in awe of how progressive they are, and then the counterparty threw a huge fit about how those people would not have been combatants in WWI. I don't particularly care either way about the change, because it doesn't impact my gameplay. I do care that for a while the entire community focused in on this one aspect that has almost nothing to do with the game itself. It makes me dislike both sides, because they're both getting in the way of the game.
* Two races: white and ""political""
* Two genders: male and ""political""
* Two sexualities: straight and ""political""
* Two body types: normative and ""political""
If you said that you didn't like Kirk, he's an unbelievable badly-written over-the-top Mary Sue character, noone would call you an anti-Semite because Shatner happens to be Jewish.
Now do Michael Burnham.
It used to be possible to do new things without being toxic. E.g. Ripley vs the female Doctor Who.