Netflix’s Quest to End Scrolling

> You’ll have to opt in — either at start-up or when you’re browsing your home page. If you do, the usual page upon page of box art and show descriptions disappears. Instead, the Netflix matrix chooses something it thinks you’ll be into and just starts streaming it, along with an onscreen graphic briefly explaining why it chose that title. Don’t like what you see? A quick button press skips ahead to another selection.

This is horrendous. It's bad enough that there is no way to examine further details of a program without it autoplaying, which means that in order to read and evaluate a show I have to

a) Click into the details b) Let it start autoplaying, or press play myself c) (I am now watching the show, the details have disappeared) d) Press pause e) Press 'back' to get back to the details.

I wish Netflix would just stop 'addressing' this 'problem'. Outside of the US, even if their ML-based recommender system was much better than it is, most catalogues do not have enough content to really get you a great match based on what you have watched.

This latest approach is like YouTube autoplay on steroids, just designed to keep you mindlessly consuming. There is no way to avoid consumer resistance, prevarication and occasional indecision. Steamrollering us into shows NF wants us to watch is not the answer.

Do Spotify users suffer decision fatigue from having millions of songs to choose from?

If not, why would it be any different for TV/movies?

They’ve scrolled me out completely. I don’t even open the app to see if there’s something new anymore.