And don't forget that all of that worked within Gmail. It floors me that Google didn't realize what they had when they had it. I used to manage all of my daily communications though one pinned tab that was always open. Heck, half the day, that tab would have its own dedicated computer monitor. Moving to a new service for email, messaging or SMS didn't even enter my mind because it would have been so inconvenient. But now, I'm happy to experiment, because it's all siloed anyway. As someone who has had Gmail since 2004 and a Google phone number since just after they bought Grand Central, there's a good chance I'll be using my own domain for email in a year.