The good: the interface is very slick, nice work, you obviously put a lot of work into this tool.
The bad: I was immediately turned off that I was presented with an up-sell to premium on the very first on-boarding step and it was for a color theme... Not only that, but I couldn't find any information on what the pricing was until significantly further into using the tool, another major turn off.
The ugly: Not being transparent about premium up front feels deceptive and makes me very weary of giving you any of my data.