Show HN: New book about B2B sales for engineers – full text access in comment

Hello all,

After 12 months of writing we just released a book about B2B sales for startups, specifically for technical and engineering founders.

The book is available for free for the HN & YC community. We put into the book our own 40 years of experience as well as insights from Nicolas Dessaigne (Founder of Algolia, now Visiting Partner at YC) and 30 more top tier founders from Hybris (acquired by SAP), Peakon (acquired by Workday), Northvolt, Celonis, Infarm, Personio, GoCardless, Algolia, LeanIX, Payfit, Clarizen and many more.

On 378 pages we have covered topics such as founder sales, market segmentation, pricing, contract negotiation, sales process, customer conversations, pipeline management, reporting, sales organization, and customer success.

https://drive.google.com/file/d/1fL0pJhLcf26IFtbDIKXOZPYDzwb...

Thank you for taking the time to read, we hope to contribute a little and would love to hear your feedback!

Matthias & Martin

I had the pleasure to have a preview version. Matthias really care about helping founders and it really shows.

So much to digest, especially for technical founders, I am looking forward to regularly come back to the book in the next months.

Thanks for supporting founders.

Hi Lorismaz, we are happy to help;-) Please let us know what you think after reading it. Best Martin

That's looks like a good read! Thanks a lot for making it available for free here !

Looks great, is it out on Kindle? I'd buy it there for easy reading.