love love love that I can get started without putting in ANY personal information. I agree that making this more obvious is a good thing.
There are too many tools I never try because I get hit by the "Create account" dialogue.
I suppose you could get more users that have a lower interest in the product to try it by adding either one or your solutions. Those that have a higher interest off the bat will click "Getting started" anyways (and expect to get an "Open account" dialogue).