Me too, thanks for the link.

> "FLoC is designed to help advertisers perform behavioral targeting without third-party cookies. A browser with FLoC enabled would collect information about its user’s browsing habits, then use that information to assign its user to a “cohort” or group. Users with similar browsing habits—for some definition of “similar”—would be grouped into the same cohort. Each user’s browser will share a cohort ID, indicating which group they belong to, with websites and advertisers. According to the proposal, at least a few thousand users should belong to each cohort (though that’s not a guarantee).

If that sounds dense, think of it this way: your FLoC ID will be like a succinct summary of your recent activity on the Web."

Great explanation indeed.

I didn't know much about it, and wow, sounds really terrible. I can even see it as an idea that started with good intentions, but the use cases explained (like linking floc ids to user ids in websites you signed in and potentially exposing browsing habits) make this thing really invasive; the whole idea is broken.

If you want to learn what Floc is for the first time you probably shouldn't start with an article titled "Google’s FLoC Is a Terrible Idea". I also don't know what it is but will just wait for a more neutral source hopefully.