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I've read recently about a fair few sites and browsers and whatnot that are not going to play along with FLOC.

Out of curiosity, what would be the kind of figure that would make Google stop using it? I mean, at what point does the data from a smaller pool become useless?

Any ideas?

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I don't think that any decent figure would make Google stop using it. Floc is their try on locking more and more vendors in their ad ecosystem, it makes Google the superior ad provider because they now have an even bigger (and more unfair) advantage over other providers. My hypothesis: if you are blocking floc, you are not really dependent on Google's ad system, neither as a website hosting ads, nor being found through ads. Unfortunately, Google owns too much of the ad market and too many vendors are already dependent on Google.

Just quit using Chrome and advocate for others to do the same. It's toxic to the web at this point.

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