Even a decade ago that would've been unthinkable, but today, making a cookiecutter SoC is relatively easy because nearly everything can be taken off the shelf.
Production costs though.... sub-10nm mask set costs completely rule out anything resembling a startup competing in this area.
I think 65nm was the last golden opportunity to jump on the departing train. It was still posible to ship a cookie cutter chip under $1m, now... no way.
Now, Semi industry is basically Airbus vs. Boeing.