Every B2C startup I have ever worked at has basically put a non-trivial component of their "product" efforts into finding some clever way to screw over customers and feel good about it at the same time. I've had YC startup teams describe fairly horrific ways of monetizing user data with a gleeful smile on their face ("It is really in the user's best interest!")

I've listened to interviews with phone scammers before and basically their worldview is that they're ripping off some first-world asshole who would be just as happy to destroy the scammers own country if it could make the cost of consumer goods slightly lower.

I suspect working for a ransomware company would at least mean you don't have to pretend the awful things you are doing are for the greater good, and I suspect also contains a bit of the phone scammer view that the people you are attacking are ultimately your enemy as well.

It's far more surreal when I've had to check into work, plan all day how to rip-off or exploit users without losing them, and then be cheerful about what a great customer focused team we are.