There are more categories than the ultra rich and the incredibly poor. Stop that.
A lot of people can save 10-20% in stocks (such as via index funds.) A lot of people would rather not do this and still complain and point sticks at "the rich."
What can you do?
"The reason is that being a shareholder only matters for those already making a ton."
Is simply wrong and nonsensical. I don't make a ton, I am not ultra rich, it matters a lot to me to be a shareholder. It matters because that way I get to make money when "they" do.