> Also worth noting that the baker in that case won because , in part, the gay couple were not denied service, they were denied a specific message. The baker was willing to sell them anything else.
To quote the dissenting Opinion in this case, written by Justice Ginsburg,
In contrast to Jack, Craig and Mullins simply requested a wedding cake: They mentioned no message or anything else distinguishing the cake they wanted to buy from any other wedding cake Phillips would have sold.
The "Jack" in question:
> William Jack visited three Colorado bakeries. His visits followed a similar pattern. He requested two cakes “made to resemble an open Bible. He also requestedthat each cake be decorated with Biblical verses. [He]requested that one of the cakes include an image of two groomsmen, holding hands, with a red ‘X’ over the image. On one cake, he requested [on] one side[,] . . . ‘God hates sin. Psalm 45:7’ and on the opposite side of the cake ‘Homosexuality is a detestable sin.Leviticus 18:2.’ On the second cake, [the one] with the image of the two groomsmen covered by a red ‘X’[Jack] requested [these words]: ‘God loves sinners’ and on the other side ‘While we were yet sinners Christ died for us. Romans 5:8.’ ” App. to Pet. for Cert. 319a; see id., at 300a, 310a.
...
The bakeries agreed to bake & sell him these cakes, but without the specific messages he wanted. Jack filled charges against these bakeries, and the Colorado courts upheld the rights of the bakeries in this case. The Supreme Court in the Masterpiece Bakery used this case as the precedent, and I agree with Justice Ginsburg's dissent that it should not apply.
> The Court concludes that “the Commission’s considera-tion of Phillips’ religious objection did not accord with its treatment of [the other bakers’] objections.” Ante, at 15. See also ante, at 5–7 (GORSUCH, J., concurring). But the cases the Court aligns are hardly comparable. The bakers would have refused to make a cake with Jack’s requested message for any customer, regardless of his or her religion. And the bakers visited by Jack would have sold him any baked goods they would have sold anyone else. The bakeries’ refusal to make Jack cakes of a kind they would not make for any customer scarcely resembles Phillips’ refusal to serve Craig and Mullins: Phillips would not sell to Craig and Mullins, for no reason other than their sexual orientation, a cake of the kind he regularly sold to others.
https://www.supremecourt.gov/opinions/17pdf/16-111_j4el.pdf
> Had that gone the other way, it would have had some icky implications for compelled speech/artwork.
This is addressed in her dissent as well.