Even more, people attacking the free part tend to evoke an image of all the other manipulative parts of modern media vanishing if people somehow pay. But the Wall Street Journal and to a lesser extent the New York Times, do their best to be paid but it's the same sort of product, trying to eyeballs. Spotify has a paid and an advertisement based service. It's the same service. Media, free or not, is based on attention. In fact, in the present and earlier eras, advertising gave more money than subscriptions for all the subscription based magazines - subscriptions are valuable to show advertisers your loyal customs.
What's the solution for the problematic of modern media? I could recommend this text but it takes concentrated reading to get through.