As for this law, it is going to be heavily criticised and this rather polite post from Gellman is just the beginning. Even the quoted part in the top voted comment is absurd. What exactly are these "subliminal techniques" that need regulating? How do they work? There are no AI papers I recall that discuss how to build a mind controlling AI, let alone one that's designed to cause people psychological harm. Does the EU really believe in this stuff? I thought government belief in subliminal messaging and mind control disappeared with the CIA's LSD experiments decades ago.