and if you look underneath it, you'll see my comment asking for evidence which OP never responded to. I'm very suspicious of such unsubstantiated claims. I work in the display industry, not at E Ink, but have some experience with using their products commercially as well. As far as I can tell, they're a typical display manufacturer and orient themselves towards their high volume customers. Same as everybody else. If you are a company buying anything less than a hundred thousand displays a year, you shouldn't have any expectation of Samsung or LG or any other display company being willing to listen to or enable your development plans. You buy from lower tier distributors just like everyone else. If there's a market shortage, yes, you'll be the first to feel the pinch because top tier vendors will always have their quantities satisfied first. That's what everybody in the industry does because that's the rational thing to do.