I was thinking about this. A 'famous' work nowadays is something that is extensively copied, remixed, rebuilt and virally spread. Many previous century minds think they have to gain something by their re-crafted work being in the spotlight again. They should be satisfied with a citation and happy they were remembered.

I believe today's works are more complacent about this. The artists understand that their work is supposed to pay them one time, that is, they receive their payment as agreed before starting it. If their work suddenly goes far beyond its initial goal, they will get bonuses of fame but rarely direct payments of their work showing up everywhere. Not-artist people usually don't even care.