In South Africa there is even a colloquial Afrikaans term for it: BA Man Soek, i.e. Bachelor of Arts in Finding a Husband.
It is of course possible that this is/was a sexist idea, but I’m sure it’s a bit of both. Especially as a conservative woman seeking a housewife lifestyle, it makes sense to make yourself available in an environment where there is a high concentration of available men who will likely be quite successful.