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They’re bought primarily either as status symbols or for business use.

Or because it's tax-preferred in farming. Generate a profit for the year = buy a top of the line truck "for the business."

A truck as a status symbol? In Russia or the balkans the rich mobsters use Mercedes SUVs for that.

(Collective) 'farmer' is used as an insult in Russia so no wonder cosplaying hard-working man of the land is not popular.