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I liked it and felt it fit the vibe of scrappy founders making it work. I still like it.

re trust-worthiness in design. Design is always communicating something. Sometimes it's "I'm a bank you should give me your money" and other times it's "This person/company isn't very good at building website".

re trusting me in particular. I've been running the community behind this challenge, Indie Worldwide, for a couple years now and haven't f'd up too bad yet.

It’s like a classic old style type but if the press was low on ink. It weirdly gives me a very honest vibe as it reminds me of cheaply printed books.

The font looks fun and not serious which lowers trust level. The depth of the lines are narrow and give the appearance of a drip. Reminds me of a partial halloween font.