Designed purely to pit people against one another, this is one of the most intentionally cynically, manipulative campaign against climate change that I've ever seen.
You can help discourage further such campaigns by making sure that they don't achieve their stated goals. E.g. to offset people who might be convinced by this drivel, I just went to the EnergyAustralia website, and opted my home and my business premises out of PureEnergy.