Thanks checking it out and the feedback. I would say eToro is more focused on copy trading as opposed to investment ideas/content and letting the user decide on what they are going to invest in. It is a bit similar to SeekingAlpha but we are focused on providing a better user experience and more focused on the community/social aspect. Regarding UX, would love to know if there is anything specific that you find overwhelming? This is important for me to understand and address.