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And now the post on HN about the ads will generate far more impressions for SignNow than the ads did.

Thats the follow up article, expect it in the days to come.

But then... THAT will be on HN. Then what?

Maybe a HN post on posting on HN about Facebook...HAHAHA

An indefinite loop of follow-up articles, and every single one will be posted on HN. :D