I can really see it going either way. I interpret this to show Facebook Ads are not a good way to get instant ROI. But there is a lot of value in having a large number of Likes because you can market to them each time you release a new product... in SignNow's case, they have 700 interested ears to begin each new adoption cycle now.

Hard to quantify the value of that. My opinion is that it's worth a lot for the early ears, but not if you are thinking short term only.