I don't think it's as "sly" as you make it out to be. I simply understood "real" work to be physical work, nothing more, nothing less.
Growing up, our family bought a completely gutted house -- no drywall, plumbing, wiring, nothing. One crazy summer, we did enough work to make the place livable, and in the following years, we re-sided it, fenced the property, did finishing work inside, and more. In addition to this, I had jobs (since I was about 12) mowing lawns, "mucking" horse stalls, siding, roofing, stocking shelves, and more that I can't recall off the top of my head.
To me (and I assume to anyone else who has spent years doing laborious work), this is the definition of real work. A task that works your body. Not "real" as in meaningful, but "real" as in true. Work that does not leave you stressed at the end of the idea, both because heavy exercise releases endorphins and because most of the time, your work is (temporarily) done at the end of the day.
Now if the original author had said "real job" instead of "real work", then I would have agreed with you. My dad did not attend college and has had a labor job my whole life. He always told me to work hard in school and to be smart, because I didn't want a job where I had to do real work like he did. That to me is real work.