Trying to open an S.F. ice cream shop, was no match for city bureaucracy
sfchronicle.com
sfchronicle.com
Rent on the space is $7300 a month so this cost him $87600 in addition to whatever he spent on lawyers and his own energy.
Every single person involved knows it's bullshit, every variance and zoning committee meeting has been in my favor, but my competitor is notorious for using the legal system to to keep others tied up long enough in the hopes they bleed enough money to give it up. Or at least enjoys a competitive advantage in the meantime.
So far, that project is 7 figures in the hole.
Stupid, naive me.
In many countries, this is a sure sign that palms need to be greased.
Even the town hates my competitor, as he's been wasting valuable resources of everyone, but at the end of the day, the ordinance was what it was.
There also aren't strict schedules with these zoning and permitting decisions, it's a "we'll get to it when we get to it", and if the hearings run late into the evening, and they don't get to your issue, then maybe you have to wait a month or two until they reconvene.
So once the approval was given by the town, the hotelier, who had been watching all along, files a lawsuit against the town and my company, claiming it was granted improperly (which is technically true).
Once that happens, you're now in the thicket of the legal system, and as the saying goes, "the process is the punishment". You win one battle, competitor appeals (waiting for the last day to file the appeal each time), you win that one, competitor appeals again. Your lawyer makes a mistake, go back to square 1. And months go by between decisions. Meanwhile, you're paying property taxes and legal fees like nobody's business.
As far as I’m concerned the more the merrier, and it sucks that this particular project became a nightmare for the owner, but objectively this is already one of the most small-ice-cream-shop-friendly neighborhoods on the planet.
How many total groups attempted to open a business? How long does it take to open a business? What are the costs? Have these factors changed across time? And so on.
But sure, using that as a rough heuristic, I agree it doesn’t seem likely to be the worst place to open an ice cream shop.
I think the biggest problem is that like 3/4 of the city is zoned as low-density residential (pale yellow areas), only allowing detached single-family homes or – in some places – duplexes with low building height limits, and not allowing mixed uses like small ice cream shops, bodegas, bookstores, or cafés. As a result small businesses get crowded into a few streets zoned as “commercial corridors” (purple areas), and both residential and commercial rents are much higher than they would be if more parts of the city allowed construction of low-rise apartment buildings with bottom-floor storefronts (e.g. to RC3 from RH1/RH2 zoning). The real winners are large-scale property owners, who end up skimming a substantial margin from all economic activity in the city.
If the rent weren’t so punishing, an extra couple months of permit bureaucracy wouldn’t be nearly the nightmare it is now, and existing small business owners wouldn’t be so desperate to protect slim profits. (A once-in-a-century pandemic still might kill many nascent businesses, but it’s hard to plan for that one.)
It's like Trumpism for liberals.
edit because hacker news won't let me reply:
Big Businesses are literally banned from most places in San Francisco. If a business is over a certain size, they cannot open a franchise in around 90% of San Francisco. Last I heard, the cutoff was 6 franchise locations -- any bigger any you can't get approval. There are a couple of areas in the city where exceptions are made, but that's a very small part of the city.
I find drawing a parallel to Trumpism to be apt, since these are core defining traits of Trumpism. Yet despite all the valid hatred that Trumpism gets, the people abusing the same things in liberal cities get no criticism at all.
To be fair - it did take a lot of VC money to build out the company and it has a pretty impressive footprint. Still kind of funny to get kicked out of your own home turf.
FWIW - as a former SF resident I love the diversity of stores without all the large chains coming in.
Wasn't there a commercial rent moratorium during this time? Why did he keep paying the rent?
I'd have been very up front with the landlord. The lease is signed with an LLC that will be worthless if the city doesn't approve the licenses. The cash is there. But it won't go to the landlord or to the LLC until the earlier of the (a) city approving or (b) moratorium expiring.
I understand this is unsavory, but it's what these sorts of licensing processes force. There is a reason the New York restaurant business is notoriously scummy, and it's not because restauranteurs are bad people. (Far from it.)
Prior to the pandemic, I saw a boba tea shop in our SF neighborhood take well over a year to open (only then to have the pandemic crop up); there's a small specialty grocer is going into the second year of construction and waiting on city issues, there are other shopfronts where they started work and just stopped not to speak of empty storefronts that just never even rent for years at a time and all of this prior to the pandemic. This in a neighborhood which still gets some decent foot traffic.
From my perspective, and I do have a fair amount of experience in retail, I wouldn't touch San Francisco as a small independent proprietor; it's risky without these hurdles and with them you'd better be packing substantial investment, be already well connected within the city bureaucracy, and have some sort of prior reason to think you'd be successful in the market (business already known from elsewhere, famous chef, etc. )
No. The eviction moratorium is not a rent moratorium.
It would be interesting to hear how other folks actually, do this thing.
In my corner of the forest, someone tried to get permits for an apartment complex that would have relieved pressure on the rental market and cut into the profits of the established landowners. No permits for him, and the rent remains too high!
https://www.npr.org/templates/story/story.php?storyId=121304...
Any SF people want to register an opinion?
1. Nostalgia is a hell of a drug and change is scary.
2. I got mine - time to pull up the ladder.
SF is a really weird place to live where people want to keep it locked into a scenic ideal that isn't scalable to the population that wants to live and work there. There's also a weird conflux of geographic constraints coupled with a whole boatload of money. Additionally, all of the businesses established in SF have a strong motivation to keep more businesses out to protect their revenues, even if more business would contribute to a stronger economy through long term growth. I think it's fair to say that SF is slowly falling into the ocean, but there's still enough demand and money flowing in that it keeps pushing itself up periodically.
If anything, stories like this actually undersell the situation since a lot of the "brokeness" isn't just due to incompetence but rather straight up corruption. DBI and Planning in particular are notorious for bribery[1], but the problem is extremely pervasive throughout the city government.
[1] https://missionlocal.org/2018/06/the-strange-and-terrible-sa...
Legitimate question:
Do you have any examples of 'development running amok' ruining a city (or life for a significant part of a city's residents), that did not involve mind-blowing amounts of corruption?
It may be that I just don't have a proper understanding of what development running amok would hypothetically look like, because I can't even really envision it. What would it look like?
- 16 M Ferry Building; ferry commute to Manhattan
- Luxury condos on the water
- condos downtown above new (unoccupied) business spaces
Meanwhile:
- stalled condos next to housing projects
- vacant downtown office spaces
- local side streets are badly maintained
- rent prices are looking bananas; home prices I dunno.
- commute to Manhattan is slow on LIRR train (1h 10-20m) direct. Direct runs only once in the morning and once in the evening (otherwise it’s a transfer adding up to 15 minutes).
- LIRR is expensive ($300/mo) and ferry is supposed to be more expensive, but not faster
https://www.liherald.com/stories/glen-cove-moves-ahead-with-...
Development run amok would be the city green lighting every project that comes through and/or some degree of corruption in the process.
Poorly constructed high density buildings in the middle of a city - in which the developer takes a large profit and squeezes all the tenants.
Running highways through public land value another.
Suburban sprawl hollows out the core of cities and increases the carbon foot print significantly.
By most metrics, Hong Kong is a much more livable than just about anywhere in the United States.
And in SF of all places…
I seriously thought about setting up a business in Argentina when I was there, and friends have braved Zimbabwe and are doing well. Obviously there are plenty of other pitfalls, but the barrier to entry is essentially non-existent.
Coming back to Canada after spending years abroad I can't help feeling like everything here is "done" and there's no room for more.
With zero regulation this problem wouldn't exist. The guy would rent the space and open an ice cream shop in days, if not weeks. There might be rat feces in the chocolate chip but he'd be selling it.
Regulations work both ways and even the regulation here (restricting the opening of a new business) is something that can and has benefited small business - lest we forget when Walmart aggressively forced out competitors with heavy market saturation before consolidating services into infrequent super-stores.
The level of systematic dysfunction, fraud, bureaucracy etc. would be shocking to many of us, even though in other areas, cities and services are actually under supported.
It's a little more hypocritical with SF because the the amount of wealth and hints of virtue signalling that come out of there, but really it's a broader problem.
Wealth is created by our ability to organize efficiently. This stuff should be a 'primary' concern for citizens and voters but none of it makes nice headlines.
It's literally probably easier to go to Mars than it is to clean up city/state legislative and operational dysfunction. I wish there would be legit press outlets that open up specifically to focus on these things.
There’s plenty to complain about, especially in “other places.” But except for when I lived in Chicago and San Francisco, municipal government was fine. And that includes other parts of Illinois and California.
https://reason.com/2018/02/21/san-francisco-man-has-spent-4-...
Jesus. I thought Reason was being melodramatic but the less partisan Curbed was even more explicit:
> According to Tillman, the commenter asked him where his daughter lived and, when he answered Boston, she reportedly said that she wished his daughter had been blown up (presumably in the Boston Marathon bombing).
[1] https://commissions.sfplanning.org/cpcpackets/2020-000909DRP...
How did you determine this?
Restaurants are notoriously hard to start. They have slim profit margins and other challenges. It's part of why franchises thrive in the food industry: A franchise has a proven model that can work and, even so, it's not guaranteed to work.
I know it may be due at least in part to spin -- because the article is about San Francisco and Prop H -- but not one word was said about how much research was done to pen out potential costs, demand, etc.
It says he spent time looking for "the perfect" storefront and signed a lease. How perfect was it when there were two nearby competitors and a process that let them actively hinder its opening?
I'm not trying to blame him. I'm kind of thinking out loud here. I'm not in San Francisco. I don't know how easy it was for any random person to be able to predict some of these critical factors.
But I feel like if you actually pen this out and determine you need $xxx in daily sales in a neighborhood with two competitors, it only makes financial sense if they have lines out the door and down the block because no one can get enough ice cream in that neighborhood.
Green tea ice cream is also something that sounds crazy to me. It sounds like one of those things only the person dreaming it up sees any real value in.
I've never heard of green tea ice cream before.
Now I'm curious where you would find solid info on how to actually plan out a restaurant opening that has some hope of success.
Green tea ice cream is quite popular, you should try it! It used to be something you found mostly in Japanese restaurants but nowadays you can find it in grocery stores as well. Mr. Green Tea was one of the first big US suppliers, they've been prominent since the 1990s:
https://www.nytimes.com/1998/10/28/dining/temptation-for-pur...
https://en.wikipedia.org/wiki/Mr._Green_Tea_Ice_Cream_Compan...
Because it doesn't matter, he didn't even get a chance to open before burning through those 200k on rent for two years when the legal process was blocking him from opening.
Maybe there simply isn't enough demand to support three ice cream shops.
Alternate story in a universe where he got to open:
"All three shops have died, unable to survive the pandemic and general lack of demand for ice cream. The other two might have survived the pandemic had a third shop not opened in the neighborhood. Now he's just as deeply in debt as in this universe and other lives were also ruined."
You don't know that the alternate path is all happy, shiny success and only did not happen because evil bureaucracy, bwa ha ha.
I'm genuinely interested in what kind of research one should do if they want to successfully start a restaurant. I will likely look around myself at some point, but if anyone wants to give me links to good stuff, I will totes give one whole free upvote in exchange.
[1] https://www.foodtrucknation.us/wp-content/themes/food-truck-...
The article tries hard to pin the failure of this project on SF’s tedious permitting process, but it sounds like the real reason was poor timing and an unrealistic budget.
I could open an ice cream shop in 90 days here... seems a bit more sane.
Edit: What I'm saying is that if you spend a year paying rent on an unopened shop while waiting on a permit, then that is properly understood as a cost of the permit.
Restaurants are harder than people are aware.
Is 22 months too long? Totally. Unbelievably. Though I'm not sure I feel any of the steps listed in the article are inappropriate. The last 12 of those 22 months have been in a pandemic and I'm sure things have slowed. I guess what I'm trying to say is this seems like a poor example to use in judging the system. The landlord has so clearly done most of the damage in this instance.
>$200,000 on rent, an architect, a lawyer, equipment and fees
Strange.
- Health inspector to make sure that the place is acceptable for serving food (no bug infestations, freezers are operating at a food-safe temperature, proper equipment for hand-washing and cleaning everything)
- Fire inspector to make sure that the exits are accessible and working properly, smoke detectors and other emergency equipment is up to snuff, and that the operators know the allowable maximum capacity of the square footage
- Building inspector to make sure that nobody's knocked down a load-bearing wall or otherwise done any unsafe renovations, as well as to make sure that the shop is following local codes (for example, keeping people from putting up 24/7 flashing neon signs in residential areas)
Regarding health inspection, the big one is sanitation. And that’s not something you just have a guy come in and check before the business opens. You have to inspect actual food, which means you do it after the restraunt opens.
Also, health inspections are recurring, and something that is done routinely
Part of me suspects some of the negative comments on here are from people seeing what they want cause SF is a popular target to hate on
We know that after 22 months, Yu still didn't have permission to open a business. We know that his rent was $7k/month. And common sense tells us he needed to rent the place before starting the permitting process.
Therefore SF's system placed a $200k+ burden on Yu. And it's obvious that a 22-month permitting process is unnecessary in almost any circumstance.
So the article establishes that SF placed an unnecessary burden, in the realm of $200k, on Yu.
What additional facts are you looking for?
Even thought the article buried in the article, the objections to opening were not upheld. But giving people a chance to voice their opinions on new businesses does seem reasonable (and is probably very common).
Why do you need an architect to open an ice cream shop?
Surely there are tons of units ready to go?
Sometimes, a fixed amount of architect budget is given as a concession by the landlord for prime properties.
Also, if you don't go about architecture exactly how they want it, some cities will often make you use one of their preferred architect buddies and start back at zero in terms of permitting and inspections. (Mountain View, CA I'm looking at you with emoji eyes.)
It's not lying, it's commercial real estate.
https://official-rossmann-merch.creator-spring.com/listing/r...
They can also help account for things the prospective ice cream shop owner isn't aware of. For example, regulations around hand-washing stations for food-based businesses.
I happen have an ice cream shop and we used an architect. Their experience designing other retail locations was very helpful.
(from https://www.dnalounge.com/backstage/log/2011/08/19.html)
The alternative is the landlord had other tenants lined up, in which case the free market problem is more that there is not enough commercial space available in SF (probably true) or that the income from an ice cream parlor isn't sufficient to support a $7300 / month location (which in pandemic times it isn't, hence him giving up).
> He spent several months searching for the perfect space and landed on the 20th Street site in June 2019, signing a lease for $7,300 a month. He hired an architect to draw up plans to upgrade the electrical and plumbing systems, build a front counter and install kitchen equipment. He planned no structural changes or modifications to the building’s exterior.
If you're leasing the space why are you responsible for these sort of renovations? Shouldn't they be on the owner to upgrade things like plumbing, electrical, etc?
"Warm shell" would typically be a space which is mostly ready for occupancy, has HVAC and lighting and bathrooms, etc. "Cold shell" means the utility hookups exist but don't go anywhere and there is essentially nothing in the space.
I owned and operated an ice cream shop before, I just think 200k is unbelievable. But it should not take 18 months to open a shop either. I fault SF for that.
The whole non-franchise thing is completely broken, it's actually used by franchises already on the street to stop competition from settling in.
The tl;dr is that he paid $7,500 * 24 months ($180,000) in rent before deciding to give up. 1 year of that was held up by competitors directly nearby filing to block his permits, so he had to wait for court case. The other year was in architecture planning and permits (which included health permits since it was food related). And he then estimated an additional $120k (plus ongoing rent) to actually build, so he gave up.
Prop-H apparently did away with the anti-competitive allowance of nearby businesses to object and it forces the city to respond to permit request in 30 days. But unfortunately, he has already enriched a landlord for two years in the process.
The only recourse is to move out of SF.
Or is it/also a "gubberment regulation always bad," "anarchism/libertarianism small gubberment always good" hit piece?
I think it changed now that Prop-H passed, but he was already broke and tired by then.
Yeah, the rent in Manhattan/SF/etc. is sometimes more costly that the entire staff for a year AND the fixtures. There's motivations to throw those kinds of places together ASAP with contractors working 24/7 until it's ready to launch. Not having the permits together, aggressive timeline, and everything lined-up to launch ahead-of-time is just too risky.
You'd have to predict a space that was opening to apply for the permit. Then "local" businesses can object so you couldn't just get a blanket permit, it'd have to be for the specific place, so you just have to wait around until that storefront is vacant?
If you start while it's vacant, it'd be pretty terrible if you went through the whole process only to have someone else beat you to it. If you only allow one process at a time, you're stopping the property owner from collecting rent during that process.
Any regulatory process that takes time shifts some cost onto someone.