I would be surprised if readers of this site honestly could not translate the buzz-filled marketing speak into what they actually are doing.
I'll use an example:
Client: "I'll be honest we've been looking at some other cloud solutions and they're a lot more competitive on price"
Salesforce: "Yeah if all you want is a cloud solution. What is their post cloud solution?"
Client: "Oh ... umm they didn't even mention that."
Salesforce: "I bet they don't even have one."
INT. SALESFORCE MARKETING OFFICE
CMO: "we need something new, we have sold 'no software', we have sold 'cloud', we need something to sell to investors to keep this stock buzzing, after all we don't want the company to be valued on fundamentals, like Microsoft"
EVERYBODY IN THE ROOM LAUGHS
CMO: "I have a Forbes reporter coming in tomorrow, I need to give him something"
Marketing VP: "ok, how about 'post-cloud world'. it means that we are doing whatever is next"
CMO: "brilliant! a 'post-cloud world'. ok now who is getting lunch, i'm starving"
It seems to me that they are interested in customer retention, being the go-to location for storing important business data, and that their business is much more concerned with having the best and most solid infrastructural, and they aren't simply creating a "cloud" for the sake of creating a "cloud". It's about what the "cloud" IS and what it's supposed to provide.
So, if the "cloud" isn't the best solution anymore, they will be ready for that.
I thought it was a pretty well done piece.