I recall google from a decade ago being able to answer all my questions, where as now all I get is mediocre, politically-safe, canned answers with a ridiculous amount of ads.
It is enough to look at recipe websites to see that Daily Mail’s claim is clearly true. Recipe sites providing a user hostile ad-filled experience gain the top place, where as simple recipes without stories and tons of ads are nowhere to be found.
Why would Google do anything else? Website owners are paying Google to be ranked higher by essentially buying ads from Google. The difference between the ppc of a competitor and Google is the price the website owners pay. In return, Google will rank the website higher.