He "likes" it, as opposed to "loves" it; because he doesn't actually care that much (he's not a tech nerd). He likes his iPad a lot more.
He would probably feel the same way about a new Dell or Lenovo. It's just not that important to him. Computers are a "necessary evil." He's a musician, and he asked my advice, so he got a Mac.
For myself, I am waiting on the M1X/M2, later this year. I have a couple of big external monitors, and I know the M1 has issues with those. I've already weaned myself off of my BlackMagic eGPU Pro, in anticipation.