SQL is an impressive technology and has stood the test of time! Yet, we claim that it's not the best tool for application developers who are paid to implement value-adding features for their organizations.
SQL is complex, it's easy to shoot yourself in the foot with and its data model (relational data / tables) is far away from the one application developers have (nested data / objects) when working in JS/TS. Mapping relational data to objects incurs a mental as well as a practical cost!
This is why we believe that in the majority of cases (which for most apps are fairly straightforward CRUD operations) developers shouldn't pay that cost. They should have an API that feels natural and makes them productive. That being said, for the 5% of queries that need certain optimizations, Prisma allows you to drop down to raw SQL and make sure your desired SQL statements are sent to the DB.
I see Prisma somewhat analogous to GraphQL on the frontend, where a similar claim could be: "Frontend developers should care about data, not REST endpoints". GraphQL liberates frontend developers from thinking about where to get their data from and how to assemble it into the structures they need. Prisma does the same by giving application developers a familiar and intuitive API.