For these sponsored contents it doesn't really matter though. The content creator has already been paid, so whether you watch the segment or not, they won't lose or make money.
Similar to what happened to web ads in communities that tend to run adblockers: more and more obnoxious advertising (intersitial ads, animated ads, etc.), advertising incorporated into content (ads-as-content like on Reddit), cross-site tracking and retargeting.
I tend to manually skip sponsored segments (especially for snake oil like VPN services!), but I'm not sure if writing automated software for this is the right thing to do in the long term.