There was also an episode of The Office (US) about this. Dwight suggests to Jim he starts an employee-of-the-month award, then rigs it so Jim wins so that everyone turns on Jim. Jim at least had the good sense to decline the award.
My cynical hope though is that Youtube pressured the award committee to give them one for hosting it - please someone in Youtube leak a memo about putting pressure on the committee it would be so absolutely delicious.