I know when I bought my MacBook Pro, it had a higher pixel density than most PC laptops with similar screens, and that got lost in a lot of comparisons. Slimness and weight are sometimes also overlooked. PC notebooks equally slim or light as the Mac equivalent are often more expensive than the Mac model.
Does that $699 PC have equal or better pixel density to the equivalent Mac model? Is it as skinny?
(I honestly don't know. It's been about 3 years since I last looked.)