Hulu should hire me as their CEO. Here's what I'd do:

1) Secure medium term content deals with all current partners. I'd like five years, but I'll make do with three years.

2) Start building my own high quality content. Try to grab someone like Sue Naegle or Carolyn Strauss (both HBO blood) to run this.

3) Pay crazy money to get DirectTvs NFL deal to Hulu+.

With all that said, I think they've done a pretty good job w/o me. :-)