You are correct about the pricing it seems. Either they changed that, or I misremembered. Anyway, 50€/m is still way too much for hobbyists.

I think you missed the point. It's exactly the answer to "not everyone can design clothing". You download the design specs, the software does the calculation and application, and then you cut the fabric. No designing, no following and fitting lines on large paper patterns... All this can be done in software.