> Why is this bad? As the Electronic Frontier Foundation explains in their post “Google’s FLoC is a terrible idea“, placing people in groups based on their browsing habits is likely to facilitate employment, housing and other types of discrimination, as well as predatory targeting of unsophisticated consumers.

All of this has been happening with tracking cookies, fingerprint tracking, pixel tracking and so on. And will continue to happen.

I find it so bizarre it took Google to talk about phasing out 3rd party cookies and replacing it with a much lesser technology in the face of FLoC, for people to suddenly be all up in arms about it.