I've seen way too many times how much confusion is created and time wasted when a developer not too familiar with the project comes up with a brand new verb for a common action, and couples it with a new synonym for an existing business domain entity – or worse still, uses the same name previously meant for a completely different domain entity.
The unfortunate burden with this is that a new developer might be right that their name is better for their use case, which then leads to laboursome debates about which is more important: consistency or slightly crisper name for the one use case.