I enjoyed reading the article. However, I think the author is over-generalising a bit with targeting this at "non-fiction" authors. #1 & #2 are perhaps broadly aplicable, but #3 & #4 seem more geared towards self-help books, books about management and the like. I suspect people who read a memoir, an auto-biography, an eulogy or about true crime may well be interested in reading about a topic rather than looking for actionable advice?