Hey there, nice to meet some fans! Yeah it did really well critically and we shifted a lot of units but the marketing investment killed the profit as we spent on it like it was going to be the next Guitar Hero. It was always going to be more niche than that so this was its achilles heel. Activision loved what we did almost too much and killed the profitability. When I started to see Eminem and Jay Z turning up to promo events I thought "wow" / "oh crap how much did this cost us?!"

Working on it was amazing. My job was remixing music for a video game and turning it into gameplay so what was not to love! I prototyped some of the earliest mixes in the game so helped to get the project through it's earliest milestones. I met a lot of famous people and got to remix Daft Punk, DJ Shadow and a few other heroes of mine. My favorite moment was opening the Ableton project sent to us by Daft Punk containing their stems. The music nerd / fanboy in me couldn't believe I got to play around with these stems that very few people ever had access to. They basically don't work with anyone as a rule so the fact that they collaborated on our project was insane. We had their likenesses in the game and the big pyramid stage. Was surreal!

It was a great gig and I feel we produced a cult classic game that stood the test of time. The financials just didn't stack up.