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Did Apple consciously move down from the highly specialized Pro market to the larger Consumer market because it has a larger total number of users?

If this is the case, then yes the highest end users will be disappointed but hundreds of thousands of new potential users would now find this software accessible?

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iMovie is still the product aimed at the consumer market.

But the cut-down Express edition is no longer; it was probably too much engineering effort to create two editions and get such a complex product out the door.

They lowered the price to make the product appear to a broader market, and to cover the Express-Pro spectrum. I'd say it's an aggressive move that makes it more accessible. Surely people are not complaining that it's more affordable?

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