I think they could always save/make money the traditional way:

- reduce engineering costs by adding telemetry to make all your customers debug for you.

- conveniently save all telemetry forever, just in case you can sell it for money.

- pop-up advertising. I think those videos that play at the gas station would look good on the bootup screen. If the bootup is too short, then lock the desktop until it is finished.

- take away features, then sell them back as upgrades. adjustable volume? $5