This is actual blog by google https://blog.google/products/ads-commerce/2021-01-privacy-sa...

and it says "eliminate third-party cookies by replacing them with viable privacy-first alternatives, developed alongside ecosystem partners, that will help publishers and advertisers succeed while also protecting people’s privacy as they move across the web."

Am I the only guy who is distracted by the blog which uses 13 third party cookies on the same page? Interesting!