And have been waiting,.. and waiting,... and waiting.... shocked nobody has come around and beat them at their own game it's been so long...
USAA competes with the same sort of value proposition (convenient banking with great service, but without a B&M presence), and is a fortune 500 company with millions of happy customers.
It's hard to find discussion about retail banks on the Internet without finding satisfied USAA customers telling their stories.
In the end though, I can't see how having another option in the marketplace could hurt.
Any company seeking to offer better banking services gets a high five in my book.