This is the main issue. If they don't participate in online communities where their friends are, they will have significant social disadvantage.
As a grown up, I had quit Facebook for about a year, and I noticed my social life was declining slowly. Someone would forget to invite me to some event. Someone might be shocked that I didn't know so and had a baby. And I am sure people started to label me as weirdo for not having Facebook.
Back to kids, yeah this is a social issue, not something that one can solve alone for just their family.