To clarify a bit, I think that, by "artificial", you mean the boost does not correspond to how the human voice actually sounds, which is true.
But in another sense, it's not artificial. It's a natural side effect of the physics of how microphones work. In building microphones to be directional (favor sounds from, say, in front), they've also made it where the amount of bass picked up is heightened when the mic is very close.
So NPR is artificially (with a high-pass filter) removing a natural side-effect (of directional mics) to avoid getting artificial-sounding boomy bass.
Also, this is one of those accidental invention things where what was originally a side effect has turned into a valued, essential feature. Like guitar amp distortion is part of the electric guitar sound. Or like how resonator guitars (Dobro, National) were invented to be louder but now people like the tone.